Communications and advertising
I want to go straight to the code and read what it says about fundraising communications and advertising
Read the codeI want to go straight to the code and read what it says about fundraising communications and advertising
I have a concern about a particular fundraising communication
Make a complaintI have a concern about a particular fundraising communication
For fundraisers and the public
There are many examples of charities using adverts to create a powerful message about their cause. But sometimes, fundraising communications can overstep the mark. Responsible adverts and fundraising communications strike the right balance between highlighting the importance of the cause and being sensitive to those who may be affected by references to it.
More information on ensuring communications are clear and sensitive to their audience can be found in Section 1 and Section 9 of the code. The Committee of Advertising Practice website also provides additional information.
Section 3 of the code provides further information on processing data for direct marketing purposes.