Preparing for 'soft opt-in': balancing opportunity with caution
Paul Winyard, Head of Policy, discusses the upcoming 'soft opt-in' marketing law changes, and why charities should be aware of the risks, as well as the opportunities.
In 2023, the Fundraising Regulator launched a review of the annual levy we ask charities to pay to fund our work. For the first time since we were founded, we needed to increase the levy to ensure we ...